I just ran across several videos that do an excellent job of defining typography and showing ways in which it can be used creatively, and since they tell the story far better that I can, I'll let them do the talking.

Make the type taste good (short introduction to typography)

Typography School


Examples of Typographic uses

Typography based on the old Abbott and Costello "Who's on first" routine.

"Pulp Fiction" in typography

Typography motion video "Conscious"

Tramp Typography


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