NewsGator Launches Ad Platform

NewsGator Technologies has launched a new ad platform for its publisher clients. Along with a host of partners, the AdBurner platform enables display ads, pre-roll video and overlays, widget ads, and iPhone ads. NewsGator contends that publishers need better ways to package and sell inventory. According to the release, "In addition to managing ad units inserted into products that NewsGator provides to publishers, the process integration extends to unrelated online ad inventory."

Newsgators partners are blog network Technorati, inventory optimization firm Admeld, widget outfit Gigya, iPhone ad network Medialets, and video ad network Tremor Media.

Posted by Kate Kaye on January 6, 11:58 AM | Permalink | Comments (0) | TrackBack

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It's 2009. Please Retire the Holiday Copy

A friendly reminder to AT&T and the rest of you yuletide slackers.

Posted by Zachary Rodgers on January 5, 4:25 PM | Permalink | Comments (0) | TrackBack

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Twitter Accounts Hacked: Obama, Britney and Fox News Affected

A number of big name Twitter accounts were hacked this morning, a day after Twitter users were targeted in a large-scale phishing attack.

In all, 33 accounts were briefly commandeered by a person or persons who got their hands on editing tools used by Twitter's support team. Among the victims were some of the best-known Twitterers, including Barack Obama, CNN's Rick Sanchez and Britney Spears. The Obama hijackers, who had control of the Prez-Elect's account for just a few minutes, took the opportunity to post an affiliate link to a page with a survey and promotion. With several others, the hackers' intent was merely malicious. I've borrowed the below screen grabs from Brent Csutoras.

According to Twitter the hacked accounts were unrelated to a phishing attack that happened over the weekend. That incident was a straightforward scam that used e-mails presenting themselves as Twitter direct messages to get users to divulge password information.

Posted by Zachary Rodgers on January 5, 2:03 PM | Permalink | Comments (0) | TrackBack

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Holiday Recap: Spending Declined in Recession and Short Shopping Season

Perhaps not surprisingly, traffic to retail sites and consumer spending on those sites were both down during the holiday season, according to ComScore.

The research firm estimates total U.S. e-commerce spending declined 3 percent, the first ever drop reported by ComScore since it began tracking online retail spending in 2001. Total spending was estimated at $25.5 billion, compared to $26.3 billion in 2007.

"The combination of having five fewer shopping days between Thanksgiving and Christmas and the severe economic headwinds faced by consumers has mad this a really tough season for retailers, both offline and online," said a statement from ComScore Chairman Gian Fulgoni.

Some online retailers appeared to benefit from the bad economy -- at least in terms of traffic. Consumers hunting for deals online helped drive a 5 percent lift in visits to sites like Amazon (7 percent) and Wal-Mart (4 percent). Apple (19 percent) also saw an increase. The list of traffic losers included eBay (-4 percent); Target (-1 percent); and JC Penney (-11 percent). Best Buy's e-commerce site had no measurable change in traffic from the corresponding period in 2007.

Posted by Enid Burns on January 2, 12:23 PM | Permalink | Comments (0) | TrackBack

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Dunkin' Donuts to Launch $100M Ad Campaign

Dunkin' Donuts -- where a 10-ounce cup of joe goes for about $1.30 -- will be investing 77 million times that amount – in an ad campaign that launches Monday.

"You Kin' Do It," will be the theme of the $100 million campaign for online, TV, and outdoor ads, according to a report on usatoday.com. The theme apparently plays off of Barack Obama's campaign mantra, "Yes we can," and the "kin'" from Dunkin'.

The brand will continue its participation in social media, such as Dunkin' Dave on Twitter.

Studiocom is Dunkin' Donut's online agency of record.

A spokeswoman for Dunkin' Donuts said the company doesn't break out its media spend, so the portion devoted to online isn't available.

Posted by Anna Maria Virzi on January 2, 12:20 PM | Permalink | Comments (0) | TrackBack

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